- 0
Design & Advertising
Applications of Design in Advertising Departments
Autor: Rodrigo Antunes Morais
Editora: Appris Editora
Avaliação:
R$ 65,00 á vista
Em até 4 de 16.25 s/juros
Quantidade:
Código: 9786525065151
Categoria: Design Gráfico
Descrição Saiba mais informações
This book meticulously explores the intricate relationship between design and advertising, providing valuable insights for professionals and enthusiasts alike. Covering a wide range of topics, it delves deeply into how design permeates every aspect of advertising, from strategic conception to creative execution, serving as a crucial driver of effective communication and campaign impact.
In addition to practical applications, the book establishes its content on a solid theoretical foundation, emphasizing the inter/multi/transdisciplinary nature of design and advertising. It highlights their interconnectedness within communication sciences, shaping social contexts and evolving languages.
With a comprehensive approach, the book examines both tangible and conceptual dimensions of design in advertising, from visually conceptualizing market data to crafting strategic personas. It demonstrates how design serves as a bridge to understanding and action, transcending traditional forms into speculative design and beyond.
Further technical aspects, the book advocates for otherness and sustainability, addressing environmental concerns, socio-economic disparities, gender equity, and societal inclusion. It offers a compelling perspective on human communication, urging designers and advertising professionals to leverage their tools for meaningful expression and connection. Design & Advertising: Applications of Design in Advertising Departments offers a profound exploration of the synergies between design and advertising. With its clear, informative, and persuasive approach, the book invites readers into a world of creativity, inter/multi/transdisciplinary collaboration, and transformative communication.
Páginas | 165 |
---|---|
Data de publicação | 09/10/2024 |
Formato | 23 x 16 x 2 |
Largura | 16 |
Comprimento | 23 |
Acabamento | Brochura |
Lombada | 2 |
Altura | 2 |
Tipo | pbook |
Número da edição | 1 |
Subtitulo | Applications of Design in Advertising Departments |
Classificações BISAC | DES007010; DES007020; DES007030; SOC052000 |
Classificações THEMA | AFJ |
Idioma | eng |
Peso | 0.265 |
Loading...